Sign inGet GeneratePress One

New Pricing Changes & Lifetime Licenses

*Update 2024: As of June 1 2024 we are no longer offering a lifetime license key. In the last 12 months, GeneratePress has undergone a lot of changes. Not only in code development but in investments made within the business. For example, we have:  And this is just the beginning. We have great plans to

November 23, 2020

*Update 2024: As of June 1 2024 we are no longer offering a lifetime license key.

In the last 12 months, GeneratePress has undergone a lot of changes. Not only in code development but in investments made within the business. For example, we have: 

  • Made more code commits than in the entire lifetime of GeneratePress. 
  • Invested in additional customer support to sustain our best in class support.
  • Contracted the exceptional design talents of Mike Oliver.
  • Last but not least, released the awesome GenerateBlocks plugin.

And this is just the beginning. We have great plans to continue evolving GeneratePress and GenerateBlocks together as WordPress continues to change the way we build websites.

New Annual Pricing

We hear all the time that we should increase our pricing, and we feel now is the best time to do that.

  • Our yearly GP Premium option is now $59/year.
  • We’ve removed the renewal discount for new purchases.
  • Affiliate commissions are now 30%.
  • License keys are now capped at 500 activations for new purchases.

Existing Customers

As a thank you for your continued support, our users who already owned a license prior to this price increase will keep their 40% renewal discount as long as their license key remains active.

Lifetime Licensing

Annual subscription vs lifetime licensing is a subject that splits many users’ opinions. Some users prefer annual renewals, as a recurring sales model implies developer sustainability. Whereas for some users, lifetime licenses mean a single investment that helps with their budgeting and their own businesses’ sustainability.

Our opinion, after much deliberation, is that such a license can offer benefits to the developers and their users if done correctly. Thanks to the new annual pricing we mentioned above, we’re now able to offer a lifetime license to those who want it while maintaining our long-term stability as a business. We believe that this move will strengthen GeneratePress moving forward, and it will allow us to reach more users who prefer a lifetime model.

  • Our lifetime license is $249.

Upgrading to Lifetime

Any user who already owns an active license can upgrade to a lifetime license and we will automatically discount your original purchase price. If for example, you purchased an annual license for $49.95, you would receive a $49.95 discount on the lifetime license price. This can be done automatically directly inside your account at any time. Expired license keys need to be renewed before being eligible for an upgrade. Please note that when you upgrade your license key will adhere to the new 500 site limit.

Moving Forward

We believe that these changes will strengthen GeneratePress as we continue to grow our team, build new features/products, and offer the best WordPress support in the industry. Our roadmap is set and we couldn’t be more excited to continue improving the theme with you.

36 responses

  1. badcat

    How long do we have to upgrade to Lifetime? I just updated last month.

    1. Tom

      You can upgrade to lifetime at any time as long as your license key is active.

  2. David

    I usually prefer LTD accounts, but I also want to see GP and GB continually updated long term and so will stick with the yearly to ensure funds come in each year. GP+GB has been amazing and allowed me to leave Elementor, Beaver and Divi in the dust. Cannot wait for the GB pro with more blocks and control released.

    1. Tom

      Appreciate the support! GB Pro coming soon 🙂

      1. Shaun

        Hi Tom
        Any guesstimate on soon?
        Cheers
        Shaun

        1. Tom

          First half of December 🙂

      2. Ivan

        Although I discovered GP only recently, I have developed a lot of appreciation for the product, and I would be glad to boost it by purchasing a LTD. However this also means I haven’t yes had the chance to generate any income from GP, and thus I feel I need to balance this purchase with my intention to also support GB Pro when it is released (as I understand, it will be sold as a separate product, i.e. outside of this deal). Decisions, decisions… Do you have any hints for us deliberators? 🙂

        1. Tom

          What kind of hints? We’re looking at a GB Pro release in the first half of December 🙂

  3. Michael

    Definitely a balancing act but I think you all are on the right track. Will there also be a lifetime license for GenerateBlocks and/or WP Show Posts PRO? Thanks again for all your work Tom & team. Well done.

    1. Tom

      Thank you! No lifetime licenses for those at this time.

      1. Robbert

        Any course change on this idea? I’d like to purchase an WP Show Posts PRO lifetime key if it was offered. I already purchased have the GeneratePress lifetime key.

  4. Antony

    Are existing Lifetime Licences (signed up back in 2015) affected at all?

    1. Tom

      Not at all 🙂

      1. Antony

        Thanks Tom, eagerly awaiting GB Pro. Best of luck with the launch.

  5. Raw Hasan

    Thanks for not affecting the existing licenses! Will there be any issue if someone does not renew for one year but do in the next year? Will the old price still apply?

    1. Tom

      As of right now, it doesn’t matter whether your license is expired or not. In the future, we may change this so only active license hold onto their price.

      1. Mato

        “In the future, we may change this so only active license hold onto their price”. Kindly don’t do this. There are reasons some of us don’t renew including economic hardships or waiting for future projects to renew.

  6. Eric

    With the new 500 site limit I’ll have to buy another $60 license in 10 or 20 years 🙁

    1. Arnaud

      Plan an early retirement, then you won’t have to purchase another licence xD haha

  7. Peter

    it the lifetime deal permanent? or it will disappeare after black friday or in a few months?

    1. Tom

      As of right now, we don’t have a date to remove it, but we’re not 100% committed to keeping it around forever, either 🙂

  8. Dimi

    Hi there,

    i want to get the lifetime license. Generatepress is wonderful. Will there be a discount in the foreseeable future?

    Greetings from Bavaria,

    Dimi.

  9. Andre

    Hi, guys.

    Generatepress is an excellent topic, I really enjoyed working with it. I made the last site using this fantastic tool.

    Congratulations!!!!

  10. Arnaud

    I have installed generatepress on my own website https://arnaud-brunel.com and my website’s performance just skyrocketted! This is an awesome theme and I will probably use it on many of my clients’ websites too!

  11. Prakash K

    Hi, is it possible to upgrade my licence before one year, please confirm.

    1. Stacey Usborne

      Hi there,

      Yes, you can upgrade your license from inside your account at any time using these instructions: https://docs.generatepress.com/article/upgrading-license-keys/

  12. bhavesh

    excellent theme.. I used the free version. it really makes my website speed very fast.

  13. ivan

    Hi 🙂 I just entered the world of web design and tried Divi, elementor. and GeneratePress Tom you have done a great job. I just got the license per year and GB per year too because that module is a blast, I’m beyond excited about my new design tools 🙂

  14. MicroSite

    Love using Gemerate Press on my site, the experience is amazing. However, pricing has been increased by an extent.

  15. Hannah

    I just received an email about the 40% discount, and purchased on Nov. 25, 2020. Does this mean the email I got this month is incorrect and I am not eligible for the discount?

  16. Eze

    Where i can buy the lifetime theme ?

    1. Stacey Usborne

      Hi there,

      We’ve removed the lifetime license key for now, but haven’t decided to remove it permanently. We’re discussing a couple of options internally.

      Thanks for understanding.

  17. satya

    i had purchsed lifetime plan at $249 but it does not work now. but my account shows its active license. what does it mean?

    there is no option to put the lincense key in generatepress premium theme. whether previous lifetime plan lincense key work or not?

    1. Stacey Usborne

      Hi there,

      Hmm, that doesn’t sound right. Can you please send me an email at support@generatepress.com so I can look further into your account and see why this is happening?

      Let me know 🙂

  18. Arifur Rahman

    If I purchase the Lifetime deal, will I have access to use the theme on unlimited sites?

    1. Kathy

      Refer to the frequently asked questions on this page for product use limitations: https://generatepress.com/theme/

Leave a comment

Your email won’t be published. Fields marked * are required.