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Quick. Easy. Flexible. I used this to replace Thesis. It is very easy to use and the support is quick, friendly and helpful. My experience with Thesis did help me do things faster. Hooks, CSS - a little knowledge of how those work help with any theme. I got all the add-ons which also add shortcuts to building your site.
I actually replaced a premium them purchased from another site which had one of the worst user interface experiences ever. The theme's controls were a breath of fresh air - very straightforward and intuitive.
I've probably had 300 WordPress sites over the years. I have some of the best paid themes available. I was looking for a single theme to run on WP Multisite which gave me the ability to quickly change the look and feel of each site. I watched the videos for the add-ons and immediately bought them, it was a no brainer. I have paid $200 for themes that do less and you need a doctorate in Computer Science to understand...
I'm a brand new WordPress user and picked the Generate Press free theme for my first-ever blog because it's such a clean, attractive theme that's incredibly easy for a novice to figure out. I then purchased the Premium Add-On upgrade because the demo looked like it would add an amazing amount of customization, that I could actually figure out with my zero level of experience. Downloading the Add-On was a major problem for this newbie. Tom (and another user also)...