- This topic has 5 replies, 2 voices, and was last updated 5 months, 1 week ago by David.
October 16, 2022 at 5:49 am #2375116JOHN
I’m going to start a new site (3rd site with GP!) and it will be focused on ecommerce. Is there an article you can recommend to set up the site correctly?
Specifically, I’m wanting to know about categories and sub categories as it relates to SEO. I have read articles from Yoast and others about user experience and how important this is for SEO ecommerce.
For example, from Yoast:
Especially for ecommerce sites, categories and tags can be more important than your individual pages and posts… Let’s say you sell shoes,categories on your website could include sneakers, loafers and other types of shoes. Surely you want to try and rank on terms like “sneakers” or “loafers” and not just for specific pairs of shoes you sell…most people search for more generic terms and you want to make sure that they are able to find you. In that case, those category archives should be the first result in the search engines; they’re landing pages..
So in setting up a new site would this structure be the best way to begin?
Category: Shoes. Sub categories: Sneakers, loafers, Running shoes,
So my structure should be like this using an example of Adidas Ultraboost shoe:
Instead of just creating examplesite.com/addidas-ultraboost.
So basically for SEO it should be: site/category/sub category/brand/product.
The site I’m creating is only going to have 2 categories, 3-4 sub categories, 6-8 brands and 20-30 products.
Any recommendations or articles? I would probably be using Emerald from the site library.
Thanks for your help.
JohnOctober 16, 2022 at 8:36 am #2375398DavidStaffCustomer Support
quick question – is it going to be 20 – 30 products in total ie. across All brands and Categories ?
Adding CSS: http://docs.generatepress.com/article/adding-css/October 16, 2022 at 8:41 am #2375406JOHN
Yes, I don’t expect more than 30 products total.
JohnOctober 16, 2022 at 8:56 am #2375421DavidStaffCustomer Support
With a small number of products adding too many categories could add unnecessary complexity for the user.
For example this:
The user may first visit the Shop. Here they are displayed a list of Parent Categories, and they choose
shoeswhich takes them to a sub-category where they select
sneakersand then another selection of
adidaswhere they now can see the actual
Thats potentially a lot of steps to view what may just be a couple of trainers. As well as a lot of subcategory archives.
Of course those terms can be used in filters to allow users to find an exact match… but with so few products that adds little value.
Personally i would begin with creating just the products.
Without Categories to begin with, as you can always add them later.
Then you can consider what taxonomies make sense to your target audience.
For example, you could have 2 main parent categories eg.
And a simple silo page for each with supporting SEO meta / descriptions followed by your list of the relevant products.
If in the future you increase the number of products and more tax terms would be a benefit, then you can always add them.
But if you add them to start with and realise you don’t need them later, then removing those tax terms would result in lots of broken links that require redirecting.
Adding CSS: http://docs.generatepress.com/article/adding-css/October 16, 2022 at 9:39 am #2375458JOHN
Thank you for adding clarity to this! It does make sense how you explained that with a small number of products, users can get to the item they are interested in in just 1-2 clicks and not 3-4 clicks.
Thanks for your help.
JohnOctober 16, 2022 at 9:40 am #2375462DavidStaffCustomer Support
You’re welcome !
Adding CSS: http://docs.generatepress.com/article/adding-css/
- You must be logged in to reply to this topic.