Creating a high-performance WordPress website with GeneratePress is easier than ever before, thanks to the introduction of Affinity, a professional-grade starter sites for any business.
Site owners have loved GeneratePress’s speed and performance for over a decade. Now, starting a new site can be done in minutes. Affinity leverages the powerful new styling engine inside GenerateBlocks 2.0, the most efficient site-building tool available for WordPress sites.

A Fresh Look for Agencies and Service Businesses
Using the full power of GeneratePress and GenerateBlocks, Affinity gives your agency or service business a fresh, modern look and feel.
While designed with agencies in mind, Affinity is perfect for any service business looking to showcase its services, portfolio, and powerful testimonials about its work. To get the most out of WordPress, Affinity gets you started with sample content and layouts for pages and blog posts alike.
7 Things You’ll Love About Affinity
1. Affinity is easy to install and customize.
Affinity is ready to install on a fresh WordPress installation in just a few minutes. Affinity is built with the GenerateBlocks Pro Pattern Library and includes custom local patterns that are simple to customize.
2. Affinity is pre-built with starter content.
Start quickly with the included royalty-free stock images. For a unique look that speaks to your brand, easily replace them with your custom photography.

3. Easy-to-change Global Styles.
Affinity uses the 12 default GenerateBlocks Pro Global Style Classes and four additional classes for frequently used styles on this site. You can use the existing colors or easily change them to match any brand.
4. Clean layouts with easy-to-read text.
Make sure potential prospects can easily consume your content in easy-to-read text areas that tell your story succinctly. Add your existing client testimonials to showcase your client outcomes.

5. Elegant grid layouts to showcase your work.
Highlight your projects with GenerateBlock’s unique Grid layout, combining text and imagery in an engaging home page that draws prospective customers into your best work.

6. Simple and intuitive navigation.
Clear and intuitive header and footer navigation make exploring and engaging with your agency pages simple.

7. Affinity is mobile-ready and responsive.
No matter what screen your visitors use, Affinity and GeneratePress easily adapt for an intuitive and elegant experience.
How to Get Started with Affinity
We recommend installing Affinity on a fresh WordPress installation. If you decide to install it on an existing site, your settings will be overwritten.
To get started, Go to Appearance > GeneratePress. Make sure the Site Library is Activated.

Next, click the link to go to the Site Library.

Choose “Affinity” and then click “Get Started.”

You’ll need to confirm that the process will overwrite existing site content.

Click “Begin Import.” The process of downloading content to your site will take a few moments.
Once you’ve done this, click “View Site” to see your new site! You can then edit each page within the site editor and customize colors and fonts to match your brand.
GeneratePress Makes Professional Sites Easy for Everyone
Our development team has made the Affinity starter site easy to use. With a few easy steps, both professional web developers and small businesses building their own sites can enjoy all the benefits of a professionally designed website.
Where many other page builders and development tools require presentation logic on the site’s front end, GeneratePress does all of the heavy lifting behind the scenes. When you edit your site’s content and layout on the backend, GeneratePress creates all of the end-result code necessary to display your site on the front end.
For site visitors, 100% of the code is compiled and ready to go. Even with zero coding knowledge, GenerateBlocks puts the power of professional-grade code into your hands.
The result is the fastest and most performant experience available for even the most high-traffic sites. Your site visitors get blazingly fast results every time.