the_content not showing on my cpt single post via hook element

I have this hook element...
after_entry_title
Display: latest work CPT single posts

ALL of it (even the aa before and bb after the_content) shows up except <?php the_content(); ?>

	
<?php global $post; echo get_post_meta($post->ID, 'when', true); ?>

	WhatsUp HandyMan 
	
<?php global $post; echo get_post_meta($post->ID, 'what2', true); ?>
	
	in 
	
	<?php if(has_term('', 'suburb')) {?>
<?php echo strip_tags (get_the_term_list( $post->ID, 'suburb', ' ',', ')); ?>,
<?php } else { ?>
<?php } ?>
 south of Perth.	

<span class="work-content">aa<?php the_content(); ?>bb</span>