Hi Leo,
Thank you for the quick response.
They are difficult but I deal with many large publishers, more than 30 and they and others on WordPress tend to run towards JNEWS and NEWSPAPER theme (don’t want to drop links in but they are on Themeforest).
What ends up happening is they go for the ready header and flex options plus the modules/widgets/feed layouts then they don’t use 80% of the features on the themes so have to cache like no tomorrow with little to no luck as so much waste is loaded and included on the sites. What they actuall use is just feed layouts and one set header out of a few options the rest is just a waste.
The only other important bit they have will be ad positions but you only need the header/leader position and then a sticky desktop/mobile if and I say if because so many plugins now provide all round ad insertion that you almost don’t need any ad positions in the them as they handle all of it.
I hope this makes sense ๐