It doesnt open the link in lightbox, it opens it in new page.
I tryid also with this link and it opens in lightbox if i put it in everywhere but page hero. <a rel="lightbox" href="http://nige.fi.www40.zoner-asiakas.fi/wp-content/uploads/2020/03/LTX_Alue.jpg">(Lähitaksi alueelta)</a>