Header block element not working on "shop"-page

I just created a header block element to work inside of my online store. It's supposed to be active in product categories, but foremost on the shop-page (first page of the online shope). It's not activating, even though I have created a rule for it.

How come?

Link to the store: https://nf.ahh.nu/butik/
Link to what I want it to look like (like a category): https://nf.ahh.nu/produkt-kategori/baljvaxter/

Adding log in information for customer support.