[Support request] Website traffic suddenly dropped

Hi there,

the main issue i see is related to CLS.
On every page load i see an advert being injected into the top of your page.
This advert is forcing the content below it down the page aka. Layout Shift.

The size of that advert container also changes on various screensizes, so you need to ask the advert provider for an ad code that reserves the necessary space on your page whilst it waits to load to fix that.

For LCP – see here:

https://www.webpagetest.org/vitals.php?test=230110_BiDcFM_5XH&run=2&cached=0#lcp

in the waterfall you will see the list of render blocking resources.
reducing/removing render blocking resources will mean the browser can get on with displaying the page and reduce LCP time.
the worst culprits are those being loaded from other servers, those are:

1. Google Fonts, you can avoid that 3rd party request by loading fonts locally:
https://docs.generatepress.com/article/adding-local-fonts/

2. c0.wp.com – i assume this is JetPack CDN.
i notice your images are also loaded from there, and they are also quite slow at loading.
You should speak to Jetpack about this.

3. Izoota – i have no idea about that, and again you should speak to its provider.

You’re welcome