Schema Markup with Elements

Hi there,

You could use a Hook Element for this, but it will require a certain amount of PHP/WordPress knowledge.

To get the excerpt, you can use this function: https://developer.wordpress.org/reference/functions/get_the_excerpt/

When it comes to getting the logo URL, width and height, this should help: https://wordpress.stackexchange.com/a/356961/90661

The same applies for the featured image, but you'd replace $logo with get_the_ID() to get the featured image.

Keywords could be tough depending on where they're coming from.

As for the type, you could try something like:

$type = 'Article';

if ( has_tag( 'News' ) ) {
    $type = 'NewsArticle';
}

Hi,

So it is not possible to add template tags like “headline”:”{{post_title}}“, to fill out the fields?

Hi there,

Template Tags only work if they are output within a Header Element, they're not a global thing.

Hi,

Is this approach a good idea or should I look for a way using the Loop? Not that I yet know what to do in both cases but using hooks seems more appealing.

Any guidance would be much appreciated, I have nothing against detailed guides ;)

This is where SEO and other plugins make stuff easier. If you're not after a full blown SEO plugin then maybe this:

https://en-gb.wordpress.org/plugins/wp-structuring-markup/

If you want to pursue the manual route then maybe this users example will help:

https://help.gulshankumar.net/t/add-blogposting-article-schema-markup-in-wordpress-without-any-plugin/2099

I'll try to wrap my head around the code and get back to you if there are any theme related questions.

Thanks for the help.

That code looks like it should work as it is, its not theme specific.
You're welcome