Black Friday Sale! Get up to $40 off GP Premium!Learn more

[Support request] Schema markup – Microdata vs JSON-LD

Home Forums Support Schema markup – Microdata vs JSON-LD

Viewing 5 posts - 1 through 5 (of 5 total)
  • Author
    Posts
  • #442736
    forgemedia

    Hey Tom!

    I see that GeneratePress has some basic blog schema markup built in, which is really all I expect, because you can’t add everything… however, I’m really curious why you are using Microdata (hatom) markup vs JSON-LD.

    1. JSON-LD is actually the recommended method by Google. (https://developers.google.com/search/docs/guides/intro-structured-data)
    2. Google can read JSON-LD data that is dynamically injected from Javascript code and embedded widgets.

    Both Google and Bing support JSON-LD and it seems to be where all the schema markup is going. Perhaps for basic sites, JSON-LD doesn’t really differ that much over microdata (other than the language). But was just curious if you had looked into this at all 🙂

    Brian

    GP Premium 1.5.6
    #442748
    Tom
    Lead Developer
    Lead Developer

    Hey Brian,

    I’ve been wanting to look into this for a while now – thanks for the resource!

    From what I can see, instead of adding the microdata to the elements, we add any applicable page information into a script in the footer. Very interesting indeed.

    Thank you!

    #443283
    Burt

    Brian / Tom

    JSON-LD makes schema markup a real joy – I often create a custom options panel with custom fields to simplify the creation of the JSON-LD script and attach it directly to the page.

    Unless it has recently changed I am not aware that Bing supports JSON-LD – hopefully, I am wrong on this point

    https://www.bing.com/webmaster/help/marking-up-your-site-with-structured-data-3a93e731

    #443287
    forgemedia

    Ya I think Bing does, although I haven’t tested this… I’ve seen SEOs mention they’ve seen JSON-LD working on Bing. https://plus.google.com/106943062990152739506/posts/fEV3TyBhAr4 Perhaps they just didn’t update their docs yet?

    Brian

    #443305
    Burt

    Well this is good news

    Looks like it is at least a partial support – I see a site that has some reviews with only JSON-LD ( as the microdata is commented out ).

    Definitely does look like is supporting recipes. Back only a few years ago, adding the schema/microdata mark up was the single simplest task to dramatically increase your CTR – Now, it seems so hit and miss and I am not sure if it really worth the time to go full out – beyond the basics – for most sites.

    Thanks for the update

Viewing 5 posts - 1 through 5 (of 5 total)
  • You must be logged in to reply to this topic.