[Support request] Schema markup – Microdata vs JSON-LD

[forgemedia]

Hey Tom!

I see that GeneratePress has some basic blog schema markup built in, which is really all I expect, because you can’t add everything… however, I’m really curious why you are using Microdata (hatom) markup vs JSON-LD.

1. JSON-LD is actually the recommended method by Google. (https://developers.google.com/search/docs/guides/intro-structured-data)
2. Google can read JSON-LD data that is dynamically injected from Javascript code and embedded widgets.

Both Google and Bing support JSON-LD and it seems to be where all the schema markup is going. Perhaps for basic sites, JSON-LD doesn’t really differ that much over microdata (other than the language). But was just curious if you had looked into this at all 🙂

[Tom]

Hey Brian,

I’ve been wanting to look into this for a while now – thanks for the resource!

From what I can see, instead of adding the microdata to the elements, we add any applicable page information into a script in the footer. Very interesting indeed.

Thank you!

[Burt]

Brian / Tom

JSON-LD makes schema markup a real joy – I often create a custom options panel with custom fields to simplify the creation of the JSON-LD script and attach it directly to the page.

Unless it has recently changed I am not aware that Bing supports JSON-LD – hopefully, I am wrong on this point

https://www.bing.com/webmaster/help/marking-up-your-site-with-structured-data-3a93e731

[forgemedia]

Ya I think Bing does, although I haven’t tested this… I’ve seen SEOs mention they’ve seen JSON-LD working on Bing. https://plus.google.com/106943062990152739506/posts/fEV3TyBhAr4 Perhaps they just didn’t update their docs yet?

[Burt]

Well this is good news

Looks like it is at least a partial support – I see a site that has some reviews with only JSON-LD ( as the microdata is commented out ).

Definitely does look like is supporting recipes. Back only a few years ago, adding the schema/microdata mark up was the single simplest task to dramatically increase your CTR – Now, it seems so hit and miss and I am not sure if it really worth the time to go full out – beyond the basics – for most sites.

Thanks for the update

[Author]

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